In this course you will learn:

First Part: Advertising
General Concepts of Advertising: Advertising Strategies - Primary and    Selective Advertising -  Institutional Advertising - Relationship of Objectives of Marketing and Advertising -  The Advertising Budget  -  Methods of Financing the Advertising Budget - The Creative Process - Unique Selling Proposition (USP) -  The Media - The Campaign Concept  - The Creative Process in Television  - Production for TV  - Evaluation of the TV Commercial -  The Creation in the other Media -    Media Strategy -    Techniques of Media Planning  - The Digital Technology and the Future of the Media
The Advertising Agency: History and Evolution - Agency Service - Organization -  Conflict of interest - Other Options - Fees and Discounts - Future (The XXI Century Agency)
The Creative Process in Advertising: Definition  -  The Creative Attitude  - Creative Characteristics - Conditions for the Creative Process  - Generation of Ideas 
Memory Mechanisms In  Advertising: What is Memory? -  Perception - Immediate memory - Photographic memory (Eidetic) -   Short Term Memory - Long Term Memory - Categories of Memory   - Learning  - Forgetfulness - Interference - Those "Scripts" - Repetition and Messages Recall.
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Second Part: Sales
Sales Promotion: Definitions  - Merchandising - Functions  - Working with distributors / middlemen  - Contributing to the organization and operations  .- Promotion in Point of Purchase (P.O.P.)  - Stimulating Middlemen Traffic .- Cooperative Advertising  - Training Middlemen's Salespersons  - Incentivating Middlemen's Salespersons - Stimulating Consumers / Users  - Sampling  - Prizes  -  "Self-Liquidating"  - Contests  -  Support to the Marketing Division 
Personal Sales:  Definition - Trends -  The Evolution of the Salesperson -     Compensation of the Salesperson - The process of the Sale  - Creative sale  -   Reasons that drive buying  - AIDA: Attention, Interest, Desire, Action  -      Basic steps of the Sales Actions:   How to develop a list of potential clients,  Pre-interview,   Territory,  Securing the interview, Effective interview, Objections, how to rebut them, Closing the Sale -     Selection and Training of Salespersons  - Electronics and the Sale of the Future 
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Third Part: Distribution And Channels Of Distribution.  
 Distribution  -   The Distributed Goods  -    The Function Of Distribution  - Channels Of Distribution And Their Interrelation - The Self-Service outlet -  Classifications Of Middlemen - Policies And Strategies Of Distribution  - Zoning (Sales Territories) / Example Of Zoning
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Marketing: Advertising, Sales and Distribution
An electronic textbook by E.E.duMortier

Excerpts from the eBook's Introduction

"The very essence of MARKETING is to find out what the market wants and to look for ways and means to satisfy Customers.
In the following pages we’ll explore together the backbone of Marketing: Advertising,  The Advertising Agency,  The Creative Process in Advertising,  Mechanisms of Memory in Advertising,  Selling, Personal Sales,  Sales Promotion, Merchandising and  Distribution.
This will be an enjoyable and rewarding adventure."
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The Author...

... was Creative Director at the famous McCann Erickson Advertising Agency  and later-on took responsibility of the Coca-Cola and Exxon accounts in one of the largest markets outside the USA.
 

E.E.duMortier has ample experience as international executive. He left  McCann to become Marketing Director of the largest Cinzano affiliate in the world, Subsequently he led the Advertising, Promotion and Sales operation of the then largest producer and marketer of Westinghouse licensed appliances in Latin America for several years.
 

The author was then hired by the giant food company Bestfoods –now a division of Unilever-  to lead the Marketing and New Product Development division of the firm’s largest Latin American affiliate. E.E.duMortier was then promoted to the International Division of Bestfoods, where he supervised the marketing of the firm’s famous brands –among others, Knorr, Hellmann’s, Mazola, Maizena corn starch) in Mexico and all Central and South American countries.  Later on the moved to the Bestfoods World Headquarters at Englewood Cliffs, NJ, to become Business Development Director for the Caribbean Area.
 

E.E.duMortier taught  Marketing courses at several universities and is now a Marketing Course Development consultant to Ambai University.
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How to proceed to Get Started...

The eBook is not sold by AmbaiU. It is published and sold by eBookMall.com. You can easily and quickly download it  paying with Visa or MasterCard.

You may download the eBook before or after getting access to the course. However it is strongly recommended that you purchase the eBook first, to make sure that you have it before paying the course tuition fee.

On the other hand, you will need this textbook if you want to take the course.

The eBook is priced by eBookMall at USD 16.95.
To access the eBook's publisher, click HERE

This textbook can be read and has independent instructional value even if you do not take the course.
A President of AT&T said once: " I feel that one half of my Marketing budget is useless. The problem is that I don't know which half".
Executives in the financial area cannot hide their concern
every time the Marketing figures jump out of the Balance Sheet. Marketing is usually the largest single expenditure that seems to go without solid material return assurance. For you to step on logical ground and to better understand Marketing executives arguments in support of the budget, this book is the best instrument. "MARKETING: Advertising, Sales & Distribution" is a showcase of how these powerful tools can be dissected, analyzed and validated. Get into the fascinating world of Advertising. Understand the human motivations powering the Salesmen army. Unravel the complex Distribution net. Then you will be able to put together both halves of the Marketing budget, and discuss their validity in equal terms with the Marketing operatives.

You may get access to the course portal before of after purchasing the textbook. But keep in mind that you will need the textbook in order to take the course. This is why it is strongly recommended that you purchase the eBook first, to make sure that you have it before paying the course tuition fee.

Tuition fee is $ 29.- (twenty nine US Dollars) all included: online sessions, unlimited tutor support via email, final examination and Certificate sent as Adobe PDF file attached to an email.

You will get immediate access to the portal after paying the tuition fee  via ClickBank's secure server.

Refund policy: Your satisfaction is assured through our no risk, 100%, no-questions-asked, money-back guarantee.  If for any reason, you aren't satisfied with any of our courses, just contact us within 30 days and we'll refund 100% of your tuition payment for the particular course. IMPORTANT: this refund policy refers only to the AmbaiU course tuition, not to the eBook, which is sold by  independent publishers such as eBookMall who  have their own refund policies.

To go to ClickBank's secure server to pay the $ 29.- (twenty nine US Dollars) tuition fee and get immediate access to the Course Portal, click HERE. If you have a PopUp windows blocker installed please deactivate it for a moment to complete this transaction.